When the mBuzzy brand was acquired by Acotel Interactive it was a mess. In a marketplace with hundreds of competitors, some of whom are household names, an unappealing and confusing app interface doesn't cut it. A total rethink of the visual system, customer acquisition process and retention strategy was called for.
The new interface is spacious with clear action paths and generous affordances. Now users can easily search and navigate among over 7 million profiles. Locating new friends has never been this easy. mBuzzy has been in the Top 100 Grossing Social apps in the U.S. and 45 other countries.
Creative Director, working with design team, product managers and marketing team in New York and development teams in New York and Rome.
developing and marketing a full service programmatic advertising platform to help businesses design, implement, track and analyze their web, mobile and native advertising and retention campaigns
concepting and designing a suite of fun education and entertainment apps for the challenging pre-K market
refreshing a brand to bring a greatly improved user experience to millions looking to instantly locate new friends
showcasing a brand group that designs and builds all kinds of fantastic digital products and I get to lead the design, front-end and app development teams
creating sites and apps that let casual gamers from all over the world compete for prizes anywere, anytime
designing one of the most downloaded apps in Italy, featuring famed astrologer Paolo Fox