It can be challenging to totally redesign and rework the user flow of an app with a large customer base and loyal following. Astri di Paolo Fox is one of the most downloaded apps in Italy but it had gotten long in the tooth and it's iOS 5 look needed updating. Now it has a bright, modern, clean aesthetic that makes the most of intuitive touch gestures.
Creative Director, working with design team in New York, product managers and developers in Rome.
Astri di Paolo Fox, featuring Italy's most prominent astrologer, has been Italy's #1 Top Grossing App in the Lifestyles category and in the Top 20 Grossing Apps overall in Italy.
developing and marketing a full service programmatic advertising platform to help businesses design, implement, track and analyze their web, mobile and native advertising and retention campaigns
concepting and designing a suite of fun education and entertainment apps for the challenging pre-K market
refreshing a brand to bring a greatly improved user experience to millions looking to instantly locate new friends
showcasing a brand group that designs and builds all kinds of fantastic digital products and I get to lead the design, front-end and app development teams
creating sites and apps that let casual gamers from all over the world compete for prizes anywere, anytime
designing one of the most downloaded apps in Italy, featuring famed astrologer Paolo Fox