Making the stars shine on mobile...

Total renovation

It can be challenging to totally redesign and rework the user flow of an app with a large customer base and loyal following. Astri di Paolo Fox is one of the most downloaded apps in Italy but it had gotten long in the tooth and it's iOS 5 look needed updating. Now it has a bright, modern, clean aesthetic that makes the most of intuitive touch gestures.

My role

Creative Director, working with design team in New York, product managers and developers in Rome.

Astri di Paolo Fox, featuring Italy's most prominent astrologer, has been Italy's #1 Top Grossing App in the Lifestyles category and in the Top 20 Grossing Apps overall in Italy.

Thanks for taking a look. There are more case studies below!

here are some of the other organizations I've been proud to work with:

CBS Television Network Simon & Schuster Online The New York Times Syndicate USA Networks PBS POV Documentary Series WCBS Newsradio ARK Restaurant Group The Late Show with David Letterman The Nantucket Film Festival The Cambridge Health Alliance